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Mrs South Africa finalist Zama Bekwa joins Salome to #BreakTheSilence about infertility

Mrs South Africa finalist Zama Bekwa has officially joined the 3Sixty Biomedicine movement to #BreakTheSilence around infertility

Polycystic Ovarian Syndrome (PCOS) and other female health issues. Zama, a wife and mother from Bryanston in Gauteng, announced her partnership on October 20. She is excited to help abolish the taboos around female health.

“This new partnership with 3Sixty Biomedicine, and more specifically the Salome range, comes at the perfect time with October being Infertility Awareness Month as well as Pregnancy and Infant Loss Awareness Month.”

Zama has personal experience with this topic. “After my experience with my son being admitted to ICU after birth and almost losing his life due to deprivation of oxygen and now having developmental issues, I was motivated to start a community project called the ‘Khwezi Project.’”

Most importantly, Zama wants to create space for women to speak openly about their experiences with infertility and talk about the agony of losing an infant

She says, “I am passionate about finding ways to normalise the conversation around the often ‘taboo’ topics of infant loss as well as infertility, especially in the more rural and impoverished areas of South Africa.”

Zama, a Mrs SA semi-finalist, is excited about her upcoming partnership with 3Sixty Biomedicine, the company behind Salome Fertility products. Salome began their #BreakTheSilence movement in August 2020 to address issues polycystic ovary syndrome (PCOS). The campaign is now growing to include awareness around a whole host of female health issues, including infertility, painful menstruation, miscarriage, and more.

Infertility is a massive problem across the continent. Did you know that roughly one in six African couples struggle to conceive?

That’s more than 8 million people in Southern Africa. Infertility, which is caused equally by male and female health issues, is often blamed on the woman. Campaigns like #BreakTheSilence campaign aim to break down the stigma and share the truth about infertility and other health issues.

Walter Mbatha, the CEO of 3Sixty Biomedicine, is excited to be working with Zama

“We are grateful to have Zama on board as one of our latest #BreakTheSilence ambassadors. Her story and passion to help other women who have or are currently struggling with serious and often debilitating health issues, like infertility, is nothing short of inspiring.”

He continues, “It’s no wonder that a woman of her calibre who has demonstrated such bravery and compassion has made it to the semi-finals of the Mrs SA competition. We are excited about our collaboration with Zama as she embarks on the final part of her journey in the Mrs SA pageant and we wish her every success in her campaign to be our next Mrs SA!”

This is certainly an inspiring campaign that could help a lot of people across SA and Southern Africa. What do you think about the #BreakTheSilence campaign? What would you like to see included in the campaign? Share your thoughts below – you never know if Zama Bekwa will see them!

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